Online corporate communication: Should national culture matter?
IntroductionThe purpose of this paper is to investigate how the culture of a nation influences online corporate communication, focusing on the assessment of the culturability of business websites. Although the Internet constitutes a global phenomenon, cultural filters influence its use at the local...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1005903/full |