Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia

This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conduc...

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Bibliographic Details
Main Authors: I Ketut Mastika, Sasongko, Didik Eko Julianto, Pandu Satriya Hutama, Panca Oktawirani
Format: Article
Language:English
Published: Politeknik Negeri Bali 2021-12-01
Series:International Journal of Applied Sciences in Tourism and Events
Subjects:
Online Access:https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/195