Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia
This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conduc...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Bali
2021-12-01
|
| Series: | International Journal of Applied Sciences in Tourism and Events |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/195 |
| _version_ | 1818228249100025856 |
|---|---|
| author | I Ketut Mastika Sasongko Didik Eko Julianto Pandu Satriya Hutama Panca Oktawirani |
| author_facet | I Ketut Mastika Sasongko Didik Eko Julianto Pandu Satriya Hutama Panca Oktawirani |
| author_sort | I Ketut Mastika |
| collection | DOAJ |
| description | This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conducted in Bondowoso district, East Java, Indonesia, which has various potential tourism assets. The method used is a descriptive method to analyze data and information relate to the opportunities and development of tourism in Bondowoso. The results indicated that the form of policy direction bundling strategy of Bondowoso tourism products have the opportunity to optimize the product bundling strategy with promotional packages to provide value of customer. The preference of the variety bundle is expected to be higher in the combined evaluation mode rather than in the separate evaluation mode. The Special Interest Tourism is the suitable type of tourism development. The attributes of the destination are expected to satisfy the needs of tourists also the aspects of performance quality which based on emotional motives. Marketing bundling products through promotion can be done by using e-marketing and viral marketing with several forms of social media. |
| first_indexed | 2024-12-12T09:59:42Z |
| format | Article |
| id | doaj.art-e8c95782dbb7475882404a6b1900cf09 |
| institution | Directory Open Access Journal |
| issn | 2580-5584 2580-5592 |
| language | English |
| last_indexed | 2024-12-12T09:59:42Z |
| publishDate | 2021-12-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | International Journal of Applied Sciences in Tourism and Events |
| spelling | doaj.art-e8c95782dbb7475882404a6b1900cf092022-12-22T00:28:01ZengPoliteknik Negeri BaliInternational Journal of Applied Sciences in Tourism and Events2580-55842580-55922021-12-015216617510.31940/ijaste.v5i2.166-175Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia I Ketut Mastika0Sasongko1Didik Eko Julianto2Pandu Satriya Hutama3Panca Oktawirani4University of JemberUniversity of JemberUniversity of JemberUniversity of JemberUniversity of JemberThis study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conducted in Bondowoso district, East Java, Indonesia, which has various potential tourism assets. The method used is a descriptive method to analyze data and information relate to the opportunities and development of tourism in Bondowoso. The results indicated that the form of policy direction bundling strategy of Bondowoso tourism products have the opportunity to optimize the product bundling strategy with promotional packages to provide value of customer. The preference of the variety bundle is expected to be higher in the combined evaluation mode rather than in the separate evaluation mode. The Special Interest Tourism is the suitable type of tourism development. The attributes of the destination are expected to satisfy the needs of tourists also the aspects of performance quality which based on emotional motives. Marketing bundling products through promotion can be done by using e-marketing and viral marketing with several forms of social media.https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/195bundling product strategygeo tourismmegalithic tourismvillage tourism |
| spellingShingle | I Ketut Mastika Sasongko Didik Eko Julianto Pandu Satriya Hutama Panca Oktawirani Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia International Journal of Applied Sciences in Tourism and Events bundling product strategy geo tourism megalithic tourism village tourism |
| title | Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia |
| title_full | Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia |
| title_fullStr | Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia |
| title_full_unstemmed | Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia |
| title_short | Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia |
| title_sort | bundling strategies of tourism development products in bondowoso regency east java indonesia |
| topic | bundling product strategy geo tourism megalithic tourism village tourism |
| url | https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/195 |
| work_keys_str_mv | AT iketutmastika bundlingstrategiesoftourismdevelopmentproductsinbondowosoregencyeastjavaindonesia AT sasongko bundlingstrategiesoftourismdevelopmentproductsinbondowosoregencyeastjavaindonesia AT didikekojulianto bundlingstrategiesoftourismdevelopmentproductsinbondowosoregencyeastjavaindonesia AT pandusatriyahutama bundlingstrategiesoftourismdevelopmentproductsinbondowosoregencyeastjavaindonesia AT pancaoktawirani bundlingstrategiesoftourismdevelopmentproductsinbondowosoregencyeastjavaindonesia |