THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH

THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (qu...

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Bibliographic Details
Main Authors: Cep Abdul Baasith Wahpiyudin, Raditya Kasih Mahanani, Ismie Leona Rahayu, Megawati Simanjuntak, Ujang Sumarwan, Lilik Noor Yuliati, Moh. Djemdjem Djamaludin, Irni Rahmayani Johan, Istiqlaliyah Muflikhati
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2022-10-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
content analysis
credibility
electronic commerce
online review
sentiment analysis
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/41578

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/41578

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