Factors that make a destination fascinating and motivate (re)visit
Purpose – This paper aims to identify how destination fascination is perceived by all participants involved in the tourism sector. Design/methodology/approach – An exploratory and qualitative study was undertaken based on a literature review and three focus groups with travelers and tourism and mark...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-09-01
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| Series: | Spanish Journal of Marketing-ESIC |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2021-0231/full/pdf |