Improving Library User Experience with A/B Testing: Principles and Process

This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine th...

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Bibliographic Details
Main Author: Scott W. H. Young
Format: Article
Language:English
Published: Michigan Publishing 2014-01-01
Series:Weave: Journal of Library User Experience
Subjects:
Online Access:http://dx.doi.org/10.3998/weave.12535642.0001.101