Improving Library User Experience with A/B Testing: Principles and Process
This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine th...
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| Format: | Article |
| Language: | English |
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Michigan Publishing
2014-01-01
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| Series: | Weave: Journal of Library User Experience |
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| Online Access: | http://dx.doi.org/10.3998/weave.12535642.0001.101 |
| Summary: | This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine the highest performing variation. This paper describes the principles of A/B testing and details a practical web-based application in an academic library. Data collected and analyzed through this A/B testing process allowed the library to initiate user-centered website changes that resulted in increased website engagement and improved user experience. A/B testing is presented as an integral component of a library user experience research program for its ability to provide quantitative user insights into known UX problems. |
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| ISSN: | 2333-3316 |