Improving Library User Experience with A/B Testing: Principles and Process
This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine th...
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| Format: | Article |
| Language: | English |
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Michigan Publishing
2014-01-01
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| Series: | Weave: Journal of Library User Experience |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.3998/weave.12535642.0001.101 |
| _version_ | 1818919569153064960 |
|---|---|
| author | Scott W. H. Young |
| author_facet | Scott W. H. Young |
| author_sort | Scott W. H. Young |
| collection | DOAJ |
| description | This paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine the highest performing variation. This paper describes the principles of A/B testing and details a practical web-based application in an academic library. Data collected and analyzed through this A/B testing process allowed the library to initiate user-centered website changes that resulted in increased website engagement and improved user experience. A/B testing is presented as an integral component of a library user experience research program for its ability to provide quantitative user insights into known UX problems. |
| first_indexed | 2024-12-20T01:07:56Z |
| format | Article |
| id | doaj.art-e8e3aff4997543d8926b8b13602856c7 |
| institution | Directory Open Access Journal |
| issn | 2333-3316 |
| language | English |
| last_indexed | 2024-12-20T01:07:56Z |
| publishDate | 2014-01-01 |
| publisher | Michigan Publishing |
| record_format | Article |
| series | Weave: Journal of Library User Experience |
| spelling | doaj.art-e8e3aff4997543d8926b8b13602856c72022-12-21T19:58:46ZengMichigan PublishingWeave: Journal of Library User Experience2333-33162014-01-0111dx.doi.org/10.3998/weave.12535642.0001.101Improving Library User Experience with A/B Testing: Principles and ProcessScott W. H. Young0Montana State UniversityThis paper demonstrates how user interactions can be measured and evaluated with A/B testing, a user experience research methodology. A/B testing entails a process of controlled experimentation whereby different variations of a product or service are served randomly to users in order to determine the highest performing variation. This paper describes the principles of A/B testing and details a practical web-based application in an academic library. Data collected and analyzed through this A/B testing process allowed the library to initiate user-centered website changes that resulted in increased website engagement and improved user experience. A/B testing is presented as an integral component of a library user experience research program for its ability to provide quantitative user insights into known UX problems.http://dx.doi.org/10.3998/weave.12535642.0001.101User experiencelibrary user experienceA/B testing |
| spellingShingle | Scott W. H. Young Improving Library User Experience with A/B Testing: Principles and Process Weave: Journal of Library User Experience User experience library user experience A/B testing |
| title | Improving Library User Experience with A/B Testing: Principles and Process |
| title_full | Improving Library User Experience with A/B Testing: Principles and Process |
| title_fullStr | Improving Library User Experience with A/B Testing: Principles and Process |
| title_full_unstemmed | Improving Library User Experience with A/B Testing: Principles and Process |
| title_short | Improving Library User Experience with A/B Testing: Principles and Process |
| title_sort | improving library user experience with a b testing principles and process |
| topic | User experience library user experience A/B testing |
| url | http://dx.doi.org/10.3998/weave.12535642.0001.101 |
| work_keys_str_mv | AT scottwhyoung improvinglibraryuserexperiencewithabtestingprinciplesandprocess |