Predicting Popularity of Viral Content in Social Media through a Temporal-Spatial Cascade Convolutional Learning Framework

The viral spread of online content can lead to unexpected consequences such as extreme opinions about a brand or consumers’ enthusiasm for a product. This makes the prediction of viral content’s future popularity an important problem, especially for digital marketers, as well as for managers of soci...

Full description

Bibliographic Details
Main Authors: Zhixuan Xu, Minghui Qian
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/11/14/3059