Predicting Popularity of Viral Content in Social Media through a Temporal-Spatial Cascade Convolutional Learning Framework
The viral spread of online content can lead to unexpected consequences such as extreme opinions about a brand or consumers’ enthusiasm for a product. This makes the prediction of viral content’s future popularity an important problem, especially for digital marketers, as well as for managers of soci...
Main Authors: | Zhixuan Xu, Minghui Qian |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-07-01
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Series: | Mathematics |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-7390/11/14/3059 |
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