The Impact of Competition Intensity and Strategic Capabilities on Competitive Strategic Business Choices: The Case of Tunisian Manufacturing Industries
This article aims to show that competitive strategies can be traced back to both internal and external factors. In a sample of Tunisian companies, the concentration strategy, which is independent of marketing and market linkage capacities, is the most solicited faced to the competitive intensity. C...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/6275 |