CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ

PT. XYZ is one paper company in East Java, Indonesia. The paper  industry grows much wider opportunities to consumers to help select and purchase the product in accordance with the wishes and needs. This resulted in the emergence of competition between paper companies. Consumer expectations this tim...

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Bibliographic Details
Main Author: Liliana Dewi
Format: Article
Language:English
Published: University of Brawijaya 2020-02-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1666