Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media

Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media

Crisis communication plays a crucial role in preserving the national reputation during significant national crises. From the perspective of Situational Crisis Communication Theory (SCCT), this research paper analyzed over 1,790,816 YouTube comments from Chinese-speaking audiences, using sentiment an...

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Bibliographic Details
Main Authors: Dan Sun, Yiping Li
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Behavioral Sciences
Subjects:
crisis communication
public perceptions
situational crisis communication theory (SCCT)
sentiment analysis
public health crisis
Online Access:https://www.mdpi.com/2076-328X/14/2/91

Internet

https://www.mdpi.com/2076-328X/14/2/91

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