Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media
Crisis communication plays a crucial role in preserving the national reputation during significant national crises. From the perspective of Situational Crisis Communication Theory (SCCT), this research paper analyzed over 1,790,816 YouTube comments from Chinese-speaking audiences, using sentiment an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-01-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/14/2/91 |
| _version_ | 1797298923267686400 |
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| author | Dan Sun Yiping Li |
| author_facet | Dan Sun Yiping Li |
| author_sort | Dan Sun |
| collection | DOAJ |
| description | Crisis communication plays a crucial role in preserving the national reputation during significant national crises. From the perspective of Situational Crisis Communication Theory (SCCT), this research paper analyzed over 1,790,816 YouTube comments from Chinese-speaking audiences, using sentiment analysis alongside the Difference-in-Differences (DiD) model, in order to investigate the influence of strategic crisis communication on public perceptions during public health crises. The study findings indicate that during this public health crisis, YouTube Chinese media, whose audience mainly consists of overseas Chinese-speaking users, primarily incorporated the enhancing strategies, succeeded by the diminish strategies, with limited application of deny strategies, while the use of rebuild strategies was virtually absent in this context. In addition, the research analysis confirms that Chinese media effectively increased the public’s positive perceptions of crisis events through crisis communication. Particularly, enhancing strategies proved most effective in improving public perceptions, followed by diminish strategies. In contrast, deny strategies failed to influence public perceptions of the crisis, and rebuild strategies demonstrated a negative impact on public perception. Thus, the research findings of this paper extend essential insights for effectively managing potential public health crises in the future. |
| first_indexed | 2024-03-07T22:43:06Z |
| format | Article |
| id | doaj.art-e90dd374c2004eefa73b17073aa26043 |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-07T22:43:06Z |
| publishDate | 2024-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-e90dd374c2004eefa73b17073aa260432024-02-23T15:07:40ZengMDPI AGBehavioral Sciences2076-328X2024-01-011429110.3390/bs14020091Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese MediaDan Sun0Yiping Li1School of Economics, Hunan Institute of Engineering, Xiangtan 411104, ChinaSchool of International Relations, Xiamen University, Xiamen 361005, ChinaCrisis communication plays a crucial role in preserving the national reputation during significant national crises. From the perspective of Situational Crisis Communication Theory (SCCT), this research paper analyzed over 1,790,816 YouTube comments from Chinese-speaking audiences, using sentiment analysis alongside the Difference-in-Differences (DiD) model, in order to investigate the influence of strategic crisis communication on public perceptions during public health crises. The study findings indicate that during this public health crisis, YouTube Chinese media, whose audience mainly consists of overseas Chinese-speaking users, primarily incorporated the enhancing strategies, succeeded by the diminish strategies, with limited application of deny strategies, while the use of rebuild strategies was virtually absent in this context. In addition, the research analysis confirms that Chinese media effectively increased the public’s positive perceptions of crisis events through crisis communication. Particularly, enhancing strategies proved most effective in improving public perceptions, followed by diminish strategies. In contrast, deny strategies failed to influence public perceptions of the crisis, and rebuild strategies demonstrated a negative impact on public perception. Thus, the research findings of this paper extend essential insights for effectively managing potential public health crises in the future.https://www.mdpi.com/2076-328X/14/2/91crisis communicationpublic perceptionssituational crisis communication theory (SCCT)sentiment analysispublic health crisis |
| spellingShingle | Dan Sun Yiping Li Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media Behavioral Sciences crisis communication public perceptions situational crisis communication theory (SCCT) sentiment analysis public health crisis |
| title | Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media |
| title_full | Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media |
| title_fullStr | Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media |
| title_full_unstemmed | Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media |
| title_short | Influence of Strategic Crisis Communication on Public Perceptions during Public Health Crises: Insights from YouTube Chinese Media |
| title_sort | influence of strategic crisis communication on public perceptions during public health crises insights from youtube chinese media |
| topic | crisis communication public perceptions situational crisis communication theory (SCCT) sentiment analysis public health crisis |
| url | https://www.mdpi.com/2076-328X/14/2/91 |
| work_keys_str_mv | AT dansun influenceofstrategiccrisiscommunicationonpublicperceptionsduringpublichealthcrisesinsightsfromyoutubechinesemedia AT yipingli influenceofstrategiccrisiscommunicationonpublicperceptionsduringpublichealthcrisesinsightsfromyoutubechinesemedia |