Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones, most of the consumers demonstrate erratic behavior in the selection of their preferred brand. Therefore, in order to understand this phenomenon...

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Manylion Llyfryddiaeth
Prif Awduron: Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed, Rab Nawaz Lodhi
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: Lahore School of Economics 2020-05-01
Cyfres:The Lahore Journal of Business
Pynciau:
Brand loyalty
brand switching
young consumers
smartphone
Mynediad Ar-lein:https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/83

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https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/83

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