Research on the classification and application of precision marketing based on big data e-commerce platforms

Research on the classification and application of precision marketing based on big data e-commerce platforms

This paper proposes and improves the traditional K-means algorithm, utilizes the HC-Kmeans algorithm to deeply analyze the marketing status quo of the M e-commerce platform, and constructs the overall framework of precision marketing based on big data technology. The RFM model is used to measure cus...

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Bibliographic Details
Main Authors: Dong Shaobin, Li Aihua, Kong Decai
Format: Article
Language:English
Published: Sciendo 2024-01-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
hc-kmeans
rfm model
precision marketing
e-commerce platform
68p01
Online Access:https://doi.org/10.2478/amns.2023.2.01583

Internet

https://doi.org/10.2478/amns.2023.2.01583

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