Les façades symboliques du conseil en gestion. Mise en image et mise en récit d’un groupe professionnel

This article deals with the importance of iconography, in the institutional and personal communication of management consultants. Based on two groups of iconographic resources (one of a French pioneer firm of the 50’s and one of a contemporary firm), the study analyzes the importance and the narrati...

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Detaylı Bibliyografya
Yazar: Isabel Boni-Le Goff
Materyal Türü: Makale
Dil:fra
Baskı/Yayın Bilgisi: Université de Poitiers 2016-02-01
Seri Bilgileri:Images du Travail, Travail des Images
Konular:
Online Erişim:https://journals.openedition.org/itti/1325