An Analysis of Reciprocal Influence between Advertising Expenditures and Gross Domestic Product

<p>In today’s interconnected global economy, advertising plays a crucial role. Advertising, as the most effective marketing communication tool, generates informative value, consumer demand, company visibility, awareness to public, clear market positioning and economic vitality. According to mo...

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Bibliographic Details
Main Authors: Zeynep Bayazit, Elif Guneren Genc
Format: Article
Language:English
Published: EconJournals 2019-03-01
Series:International Journal of Economics and Financial Issues
Online Access:https://www.econjournals.com/index.php/ijefi/article/view/7537