Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia

On social network platforms, people may reconstruct an identity due to various reasons, such as vanity, disinhibition, bridging social capital, and privacy concerns. This study aims to identify cultural differences in the motivations for online identity reconstruction between China and Malaysia. Dat...

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Bibliographic Details
Main Authors: Jiao Huang, Sameer Kumar, Chuan Hu
Format: Article
Language:English
Published: SAGE Publishing 2020-06-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244020929311