A Study on the Influence of Tiktok Live Broadcast on College Students’ Purchase Intention
Nowadays, the society is experiencing the rapid development of the Internet, entering the era of web3.0 at the same time. From the dual perspectives of the transformation of value of short video and the realization of the flow in the consumer society, short video live delivery has become the main ch...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/28/shsconf_ichess2023_03014.pdf |