Síťový marketing: Nadějná pracovní příležitost pro ženy?

The authors analyse the discourse of Green Ways (GW), a company using multi-level marketing where women comprise the majority of distributors. The article shows that however multi-level marketing is advertised as a highly flexible form of employment suitable for those who want to combine family life...

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Bibliographic Details
Main Authors: Irena Lištiaková, Lucie Jarkovská
Format: Article
Language:ces
Published: Institute of Sociology, Czech Academy of Sciences 2014-12-01
Series:Gender a Výzkum
Subjects:
Online Access:https://www.genderonline.cz/uploads/77abdea7f7f63ad3024f4ee935c15ff34ae09fba_grpv-15-02-listiakova-jarkovska-sitovy-marketing.pdf