Social media marketing activities and tourists’ purchase intention
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors,...
Main Authors: | , , , , , |
---|---|
Formato: | Artigo |
Idioma: | English |
Publicado em: |
Growing Science
2023-01-01
|
Colecção: | International Journal of Data and Network Science |
Acesso em linha: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_26.pdf |