Social media marketing activities and tourists’ purchase intention

This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors,...

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Detalhes bibliográficos
Main Authors: Malek Alsoud, Sabri Mahmoud Alfdool, Ali Trawnih, Abdullah Saleh Helalat, lu'ay Al-Mu'ani, Nihaiah Mahrakani
Formato: Artigo
Idioma:English
Publicado em: Growing Science 2023-01-01
Colecção:International Journal of Data and Network Science
Acesso em linha:http://www.growingscience.com/ijds/Vol7/ijdns_2023_26.pdf