Social media marketing activities and tourists’ purchase intention
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors,...
| Autori principali: | , , , , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Growing Science
2023-01-01
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| Serie: | International Journal of Data and Network Science |
| Accesso online: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_26.pdf |