What motivates posting online travel reviews? Integrating gratifications with technological acceptance factors
Purpose –The aim of the present study is to understand the effect of travelers’ motivations and technological acceptance factors on intentions to post online reviews. Design- Uses and gratification and the extended unified theory of acceptance and use of technology (UTAUT2) were applied as the basi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2019-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol25no2/5_Bakshi_Dogra_Gupta |