Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry
Branding is a crucial component in marketing that determines the success of an organisation. However, developing a successful brand to gain competitive advantage is essentially a marketing problem in the Ghanaian jewelry industry. Globalization and competition especially from Asia and other develope...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2016-05-01
|
Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32093/355382?publisher=http-www-cag-edu-tr-ilhan-ozturk |