Franchising in Croatia
Franchising is the practice where a company (franchisor) gives a licence to use its trade name (brand) and its business model (know-how) to a particular person or group (franchisee) who agrees to act in accordance with the terms and conditions of a franchise agreement. Many different types of franch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2013-07-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/159543 |