Optimizing the Selling Price and Advertising Cost in a Two Layers Supply ChainIncluding a Manufacturer and Two Retailers
In this research, marketing and pricing decisions of a two-level supply chain consisting of one manufacturer and two competing retailers have been considered.Theinfluences of manufacturer participation in local advertising costs of retailers have beenstudied. Since competition in the supply chain ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Shahid Beheshti University
2015-08-01
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| Series: | چشمانداز مدیریت صنعتی |
| Subjects: | |
| Online Access: | https://jimp.sbu.ac.ir/article_87259_3b74d476584dbfd40c2b6c99fa7eb675.pdf |