The lizard king of sobe beverages
John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2004-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-07-01-2004-B001/full/pdf?title=the-lizard-king-of-sobe-beverages |