The lizard king of sobe beverages
John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2004-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-07-01-2004-B001/full/pdf?title=the-lizard-king-of-sobe-beverages |
| _version_ | 1828240141906345984 |
|---|---|
| author | John Bello |
| author_facet | John Bello |
| author_sort | John Bello |
| collection | DOAJ |
| description | John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks. |
| first_indexed | 2024-04-12T21:36:09Z |
| format | Article |
| id | doaj.art-e95d0a04f490416c9d474d441e09e099 |
| institution | Directory Open Access Journal |
| issn | 2574-8904 |
| language | English |
| last_indexed | 2024-04-12T21:36:09Z |
| publishDate | 2004-03-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | New England Journal of Entrepreneurship |
| spelling | doaj.art-e95d0a04f490416c9d474d441e09e0992022-12-22T03:15:54ZengEmerald PublishingNew England Journal of Entrepreneurship2574-89042004-03-017171010.1108/NEJE-07-01-2004-B001The lizard king of sobe beveragesJohn Bello0SoBeJohn Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks.https://www.emerald.com/insight/content/doi/10.1108/NEJE-07-01-2004-B001/full/pdf?title=the-lizard-king-of-sobe-beverages |
| spellingShingle | John Bello The lizard king of sobe beverages New England Journal of Entrepreneurship |
| title | The lizard king of sobe beverages |
| title_full | The lizard king of sobe beverages |
| title_fullStr | The lizard king of sobe beverages |
| title_full_unstemmed | The lizard king of sobe beverages |
| title_short | The lizard king of sobe beverages |
| title_sort | lizard king of sobe beverages |
| url | https://www.emerald.com/insight/content/doi/10.1108/NEJE-07-01-2004-B001/full/pdf?title=the-lizard-king-of-sobe-beverages |
| work_keys_str_mv | AT johnbello thelizardkingofsobebeverages AT johnbello lizardkingofsobebeverages |