FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SUSU BUBUK PERTUMBUHAN

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SUSU BUBUK PERTUMBUHAN

The objectives of this study were to examine the factors of product atribute that affecting consumers in purchase decision making of growth formula for their toddlers. The study was conducted in Jakarta during December 2013 until Februari 2014 and involved 140 respondents of growth formula consumers...

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Bibliographic Details
Main Authors: Dedy Aguspriandono Suprapto, Rita Nurmalina, Idqan Fahmi
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-05-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
growth formula
product attributes
purchase decision making
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10004

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/10004

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