The impact of public service motivation on fundraising - The emotional charity marketing flaw
Many academics criticize charity appeals that focus on negative emotions to drive donations. With UK citizens being statistically more likely to donate to save a dog’s life over a refugee’s life, understanding how emotions impact charitable giving may help non-profits match their marketing appeals t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2019-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/336572 |