Enhancing Product Excellence and Business Growth Approaches for Small and Medium-Sizes Pastry and Bakery Enterprises
TThis research aims to comprehensively assess the production facilities, production performance, operating income, the marketing mix, supporting services, and strategy development within Small and Medium-Sized Enterprises (SMEs) in the pastry and bakery industry. The study includes 41 respondents,...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Politeknik Pariwisata NHI Bandung
2023-12-01
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Series: | Jurnal Kepariwisataan |
Subjects: | |
Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/959 |