Enhancing Product Excellence and Business Growth Approaches for Small and Medium-Sizes Pastry and Bakery Enterprises

TThis research aims to comprehensively assess the production facilities, production performance, operating income, the marketing mix, supporting services, and strategy development within Small and Medium-Sized Enterprises (SMEs) in the pastry and bakery industry. The study includes 41 respondents,...

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Bibliographic Details
Main Authors: Wawan Bagus Santoso, Wuryaningsih Dwi Sayekti, Dyah Aring Hepiana Lestari
Format: Article
Language:English
Published: Politeknik Pariwisata NHI Bandung 2023-12-01
Series:Jurnal Kepariwisataan
Subjects:
Online Access:https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/959