O Efeito da Marca na Negligência da Omissão: uma Pesquisa Experimental
Omission negligence is characterized by the lack of sensibility regarding unmentioned or unknown information. This phenomenon is very recurring, since it is not rare that a consumer has to make a decision supported by a judgment formulated from incomplete information. Prior research indicated that p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2013-03-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1380.pdf |