Visitor Awareness of World Heritage Emblem in Developing Countries

The world heritage emblem is a sign of protection and preservation of destinations recognized as World Heritage sites. However, the World heritage emblem is becoming a promoting brand to pull visitors to the World Heritage sites. This paper aims to examine whether the world heritage emblem communic...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Phuong Bui Le Anh, Tzu-Ling Chen
Format: Artikel
Sprache:English
Veröffentlicht: OTS Academy 2020-12-01
Schriftenreihe:Journal on Tourism & Sustainability
Online Zugang:https://ontourism.academy/journal/index.php/jots/article/view/91