Functional approach to marketing application for development of Higher School establishments
Basic tendencies and problems of the higher educational services market development are certain in the article. The improved system of marketing functions higher educational services is offered. The necessity of application the external and internal marketing for higher educational establishments is...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_130_136.pdf |