Sex Sells? The Role of Female Agency in Sexualized Advertisements
Advertising with sexualized female models is a commonly used technique in the advertisement industry. While “sex sells” is often successful in eliciting positive responses from male consumers, it often elicits negative responses from female consumers. On the one hand, female consumers might perceive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2020-06-01
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| Series: | Social Psychological Bulletin |
| Subjects: | |
| Online Access: | http://spb.psychopen.eu/index.php/spb/article/view/2643 |