The Effect of Information Quality, Quantity, Credibility, Usefulness, and Adoption on Purchase Intention of Kahf Skincare at Shopee
This study aims to analyze and examine the direct effect of information quality, information quantity, information credibility on information usefulness and information adoption and on purchase intention. This research is explanatory research. The sample size of this study was 216 respondents, who c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2023-12-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/10827 |