IMPROVING QUALITY OF LIFE THROUGH CO-CREATING TOURIST EXPERIENCE – WHAT DOES EXPERIENCE MARKETING HAVE TO DO WITH IT?
The paper explores the co-creation of the tourist experience with travel professionals and its impact on improving quality of life through satisfaction with the general trip experience. Hence, it adds to the existing body of literature by emphasizing the role of experience marketing in co-creating t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Dubrovnik
2018-01-01
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| Series: | Ekonomska Misao i Praksa |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/297757 |