Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

Abstract Background Pakistan has one of the highest neonatal and maternal mortality rates in the world. Use of clean delivery kits (CDK) at time of delivery improves maternal and newborn outcome. We test effectiveness of a social marketing strategy to increase uptake of CDKs in a low socioeconomic p...

Full description

Bibliographic Details
Main Authors: Asra Usmani, Shazia Sultana, Imran Nisar, Shehla Zaidi, Imtiaz Jehan, Anita Zaidi
Format: Article
Language:English
Published: BMC 2022-05-01
Series:BMC Pregnancy and Childbirth
Subjects:
Maternal mortality
Home delivery
Social marketing
Clean delivery kit
Online Access:https://doi.org/10.1186/s12884-022-04705-z

Internet

https://doi.org/10.1186/s12884-022-04705-z

Similar Items