Cross-Cultural Communication in Advertising Aspect
The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7361 |