Designing a Model for the Effect of Content Marketing on the Effectiveness of E-customer Relationship Management
<p>The present study aims to design a model for the effect of content marketing on e-customer relationship management (E-CRM) in the Iran Public Libraries Foundation (IPLF). This research is applied in terms of its objective and mixed (quantitative-qualitative) in terms of its approach. The st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2022-07-01
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| Series: | International Journal of Information Science and Management |
| Online Access: | https://ijism.ricest.ac.ir/index.php/ijism/article/view/2465 |