Selecting the Pricing Strategies Based on the Results of a SWOT-Analysis of the Market of Agricultural Insurance
The article is aimed at displaying the options for using pricing strategies and implementing sales policy by insurance companies, based on the results of a SWOT-analysis of the market of agricultural insurance. The author’s vision of the necessity of formation and use of price strategies in the insu...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-11-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-11_0-pages-220_228.pdf |