An approach to the organizational strategic decision-moment in new product development

Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product development processing. Design: The methodology is focused on agent-based simulation, particularly using NetLogo software. Virtual experimen...

Full description

Bibliographic Details
Main Authors: Juan-Esteban Hernández Betancur, Luz Alexandra Montoya, Iván Montoya Restrepo
Format: Article
Language:English
Published: Universidad de Caldas 2022-07-01
Series:Kepes
Subjects:
Online Access:https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7411