An approach to the organizational strategic decision-moment in new product development

Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product development processing. Design: The methodology is focused on agent-based simulation, particularly using NetLogo software. Virtual experimen...

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Main Authors: Juan-Esteban Hernández Betancur, Luz Alexandra Montoya, Iván Montoya Restrepo
Format: Article
Language:English
Published: Universidad de Caldas 2022-07-01
Series:Kepes
Subjects:
Online Access:https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7411
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author Juan-Esteban Hernández Betancur
Luz Alexandra Montoya
Iván Montoya Restrepo
author_facet Juan-Esteban Hernández Betancur
Luz Alexandra Montoya
Iván Montoya Restrepo
author_sort Juan-Esteban Hernández Betancur
collection DOAJ
description Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product development processing. Design: The methodology is focused on agent-based simulation, particularly using NetLogo software. Virtual experiments were developed to identify the effect of the agents interactions with each other and with the environment. Results: The presence of prior information and the disposition of the interaction meetings among departments in the cross-functional integration processes have a decreasing impact on the number of steps required to reach an agreement, but the number of necessary decisional interactions is not affected. Limitations: The comprehension of the decision-moment that is made within this research process is focused on the organizational approach to the development of new products. It is interesting to contrast the results with other organizational approaches and with studies on real cases. Originality: Application of agentbased simulation on the functional understanding of the strategic decision-moment in the organizational context. 
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spelling doaj.art-e9dd7570f1c5498e88c804e407806be22023-09-21T22:21:21ZengUniversidad de CaldasKepes1794-71112462-81152022-07-01192610.17151/kepes.2022.19.26.2An approach to the organizational strategic decision-moment in new product developmentJuan-Esteban Hernández Betancur0Luz Alexandra Montoya1Iván Montoya Restrepo2Tecnológico de AntioquiaUniversidad Nacional de ColombiaUniversidad Nacional de Colombia Purpose: To explain the strategic decision-moment behaviour from an organizational approach, particularly from the cross-functional integration in new product development processing. Design: The methodology is focused on agent-based simulation, particularly using NetLogo software. Virtual experiments were developed to identify the effect of the agents interactions with each other and with the environment. Results: The presence of prior information and the disposition of the interaction meetings among departments in the cross-functional integration processes have a decreasing impact on the number of steps required to reach an agreement, but the number of necessary decisional interactions is not affected. Limitations: The comprehension of the decision-moment that is made within this research process is focused on the organizational approach to the development of new products. It is interesting to contrast the results with other organizational approaches and with studies on real cases. Originality: Application of agentbased simulation on the functional understanding of the strategic decision-moment in the organizational context.  https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7411Decision-makingDesignInnovationNetLogo
spellingShingle Juan-Esteban Hernández Betancur
Luz Alexandra Montoya
Iván Montoya Restrepo
An approach to the organizational strategic decision-moment in new product development
Kepes
Decision-making
Design
Innovation
NetLogo
title An approach to the organizational strategic decision-moment in new product development
title_full An approach to the organizational strategic decision-moment in new product development
title_fullStr An approach to the organizational strategic decision-moment in new product development
title_full_unstemmed An approach to the organizational strategic decision-moment in new product development
title_short An approach to the organizational strategic decision-moment in new product development
title_sort approach to the organizational strategic decision moment in new product development
topic Decision-making
Design
Innovation
NetLogo
url https://revistasojs.ucaldas.edu.co/index.php/kepes/article/view/7411
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