Etique and publicity OnLine

Internet consolidation as an advertising medium requires a review of the legal and ethical principles applicable to advertising initiatives in the digital world, also taking into account the peculiarities of new digital platforms, such as the Social Media

Bibliographic Details
Main Author: Araceli CASTELLÓ MARTÍNEZ
Format: Article
Language:English
Published: Ediciones Universidad de Salamanca 2015-05-01
Series:Fonseca: Journal of Communication
Subjects:
Online Access:http://revistas.usal.es/index.php/2172-9077/article/view/12880