Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance

IntroductionThe instructional video is considered to be one of the most distinct and effective virtual learning tools. However, one of its biggest drawbacks is the lack of social interaction that occurs. This study tested the impact of participants sending zero danmaku (sending messages on the scree...

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Main Authors: Ya Mou, Bin Jing, Yichun Li, Nanyang Fang, Changcheng Wu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1066164/full
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author Ya Mou
Ya Mou
Bin Jing
Yichun Li
Nanyang Fang
Changcheng Wu
author_facet Ya Mou
Ya Mou
Bin Jing
Yichun Li
Nanyang Fang
Changcheng Wu
author_sort Ya Mou
collection DOAJ
description IntroductionThe instructional video is considered to be one of the most distinct and effective virtual learning tools. However, one of its biggest drawbacks is the lack of social interaction that occurs. This study tested the impact of participants sending zero danmaku (sending messages on the screen), three danmaku sending, and unlimited danmaku as an instructional video plays on learning performance.MethodsWe assessed learners’ retention and transfer scores, as well as self-report scores for cognitive load and parasocial interaction. This study sample comprised 104 participants who were randomly assigned to learn from one of three instructional videos on the topic of the heart.ResultsThe results showed that sending danmaku improved learners’ parasocial interaction, while significantly increasing their cognitive load and also hindering learning performance. The observed increase in cognitive load reported by learners was also caused by increased levels of parasocial interaction.DiscussionOur findings suggest that by sending danmaku, learners can promote interactive learning, but that this has a negative impact on learning performance and the process of video learning.
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spelling doaj.art-e9f166d0d16047d6a0d6ede44812fe272022-12-22T03:51:11ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10661641066164Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performanceYa Mou0Ya Mou1Bin Jing2Yichun Li3Nanyang Fang4Changcheng Wu5Faculty of Artificial Intelligence in Education, Central China Normal University, Wuhan, Hubei, ChinaShuang Liu Middle School, Chengdu, Sichuan, ChinaSchool of Computer Science, Sichuan Normal University, Chengdu, Sichuan, ChinaSchool of Computer Science, Sichuan Normal University, Chengdu, Sichuan, ChinaQingtai Mountain Middle School Attached to Sichuan Normal University, Chengdu, Sichuan, ChinaSchool of Computer Science, Sichuan Normal University, Chengdu, Sichuan, ChinaIntroductionThe instructional video is considered to be one of the most distinct and effective virtual learning tools. However, one of its biggest drawbacks is the lack of social interaction that occurs. This study tested the impact of participants sending zero danmaku (sending messages on the screen), three danmaku sending, and unlimited danmaku as an instructional video plays on learning performance.MethodsWe assessed learners’ retention and transfer scores, as well as self-report scores for cognitive load and parasocial interaction. This study sample comprised 104 participants who were randomly assigned to learn from one of three instructional videos on the topic of the heart.ResultsThe results showed that sending danmaku improved learners’ parasocial interaction, while significantly increasing their cognitive load and also hindering learning performance. The observed increase in cognitive load reported by learners was also caused by increased levels of parasocial interaction.DiscussionOur findings suggest that by sending danmaku, learners can promote interactive learning, but that this has a negative impact on learning performance and the process of video learning.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1066164/fullinstructional videodanmakulearning performancecognitive loadparasocial interaction
spellingShingle Ya Mou
Ya Mou
Bin Jing
Yichun Li
Nanyang Fang
Changcheng Wu
Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
Frontiers in Psychology
instructional video
danmaku
learning performance
cognitive load
parasocial interaction
title Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
title_full Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
title_fullStr Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
title_full_unstemmed Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
title_short Interactivity in learning instructional videos: Sending danmaku improved parasocial interaction but reduced learning performance
title_sort interactivity in learning instructional videos sending danmaku improved parasocial interaction but reduced learning performance
topic instructional video
danmaku
learning performance
cognitive load
parasocial interaction
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1066164/full
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AT binjing interactivityinlearninginstructionalvideossendingdanmakuimprovedparasocialinteractionbutreducedlearningperformance
AT yichunli interactivityinlearninginstructionalvideossendingdanmakuimprovedparasocialinteractionbutreducedlearningperformance
AT nanyangfang interactivityinlearninginstructionalvideossendingdanmakuimprovedparasocialinteractionbutreducedlearningperformance
AT changchengwu interactivityinlearninginstructionalvideossendingdanmakuimprovedparasocialinteractionbutreducedlearningperformance