PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM
This study aims to determine the effect of entrepreneurial characteristics, capital, and marketing strategies simultaneously or partially on the development of MSMEs in Ikat weaving in SBD Regency. The sample in this study was Ikat MSMEs in SBD Regency, totaling 55 MSMEs. The data analysis techniqu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2023-11-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/11953 |