PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM
This study aims to determine the effect of entrepreneurial characteristics, capital, and marketing strategies simultaneously or partially on the development of MSMEs in Ikat weaving in SBD Regency. The sample in this study was Ikat MSMEs in SBD Regency, totaling 55 MSMEs. The data analysis techniqu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universitas Nusa Cendana
2023-11-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/11953 |
| _version_ | 1827775763660668928 |
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| author | Abas Kasim Juita L D Bessie Anthonius B Messakh Thomas W Isliko |
| author_facet | Abas Kasim Juita L D Bessie Anthonius B Messakh Thomas W Isliko |
| author_sort | Abas Kasim |
| collection | DOAJ |
| description |
This study aims to determine the effect of entrepreneurial characteristics, capital, and marketing strategies simultaneously or partially on the development of MSMEs in Ikat weaving in SBD Regency. The sample in this study was Ikat MSMEs in SBD Regency, totaling 55 MSMEs. The data analysis technique used is multiple linear regression analysis and hypothesis testing through the t test and F test. The results of the study show that entrepreneurial characteristics and capital have a significant effect on business development, while marketing strategy has not significant effect. For this reason, MSMEs in SBD Regency must improve their marketing strategy so that they can determine the right market segment and take advantage of advances in internet technology to promote products with low promotional costs but a wide reach.
Keywords: Ikat Weaving; Entrepreneurial Characteristics; Capital; Marketing Strategy; Development of MSMEs
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| first_indexed | 2024-03-11T13:54:44Z |
| format | Article |
| id | doaj.art-e9f35188d2c3433799422fc3fcc5d9b7 |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-03-11T13:54:44Z |
| publishDate | 2023-11-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-e9f35188d2c3433799422fc3fcc5d9b72023-11-02T07:23:29ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2023-11-0116310.35508/jom.v16i3.11953PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKMAbas Kasim0Juita L D Bessie1Anthonius B Messakh2Thomas W Isliko3Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa CendanaJurusan Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa CendanaJurusan Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa CendanaJurusan Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Nusa Cendana This study aims to determine the effect of entrepreneurial characteristics, capital, and marketing strategies simultaneously or partially on the development of MSMEs in Ikat weaving in SBD Regency. The sample in this study was Ikat MSMEs in SBD Regency, totaling 55 MSMEs. The data analysis technique used is multiple linear regression analysis and hypothesis testing through the t test and F test. The results of the study show that entrepreneurial characteristics and capital have a significant effect on business development, while marketing strategy has not significant effect. For this reason, MSMEs in SBD Regency must improve their marketing strategy so that they can determine the right market segment and take advantage of advances in internet technology to promote products with low promotional costs but a wide reach. Keywords: Ikat Weaving; Entrepreneurial Characteristics; Capital; Marketing Strategy; Development of MSMEs https://ejurnal.undana.ac.id/index.php/JEM/article/view/11953Ikat WeavingEntrepreneurial CharacteristicsCapitalMarketing StrategyDevelopment of MSMEs |
| spellingShingle | Abas Kasim Juita L D Bessie Anthonius B Messakh Thomas W Isliko PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM Journal of Management Small and Medium Enterprises (SME's) Ikat Weaving Entrepreneurial Characteristics Capital Marketing Strategy Development of MSMEs |
| title | PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM |
| title_full | PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM |
| title_fullStr | PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM |
| title_full_unstemmed | PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM |
| title_short | PENGARUH KARAKTERISTIK WIRAUSAHA, MODAL USAHA, DAN STRATEGI PEMASARAN TERHADAP PERKEMBANGAN UMKM |
| title_sort | pengaruh karakteristik wirausaha modal usaha dan strategi pemasaran terhadap perkembangan umkm |
| topic | Ikat Weaving Entrepreneurial Characteristics Capital Marketing Strategy Development of MSMEs |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/11953 |
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