Cost to serve customers: an action research in the condominium administration in the Santos Region (SP)
Most companies providing services has no tools to measure all the costs of their service and profitability of each customer. This study aims to verify the use of the Cost to Serve Method contributes as analysis of customer profitability in service delivery tool. Through an action research conducted...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Maringá
2014-12-01
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| Series: | Enfoque |
| Subjects: | |
| Online Access: | http://186.233.154.254/ojs/index.php/Enfoque/article/view/22473 |