Want Young Readers? All it takes is Money, Time, Staff and Space : a Resource-Based View of Newspapers’ Strategies For Luring Kids and Teens to News
The newspaper industry has long expressed a desire to attract more children and teenagers to their products. Attracting young readers, however, requires strategic decisions and resource allocation. The Resource-Based View (RBV) of strategic management suggests that newspapers must devote unique reso...
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| Format: | Article |
| Language: | English |
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Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2009-01-01
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| Series: | Essachess |
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| Online Access: | http://www.essachess.com/index.php/jcs/article/view/68/38 |